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CM2124 International Trade 市场营销
概述
CEA CAPA Partner 机构: Universidad Antonio de Nebrija
地点: 马德里,西班牙
Primary Subject Area: 市场营销
指令: 英语
课程代码: CM2124
记录来源: Partner 机构
课程详细信息: 200级
Recommended Semester Credits: 3
联系时间: 45
描述
The International 市场营销 course is intended to help students understand the complexities of marketing products and services in the international market environment. This course uses an analytical and practical approach to the complex business problems concerning the dynamics of implementing marketing management into the framework of the global marketplace. The emphasis will be on applying a multi-disciplinary framework to help students understand the challenges that confront strategic marketing planners when evaluating economic, 金融, 政治, 监管, 社会文化, and technological issues they are involved in international-market strategic planning and strategic implementation.
Real-world case studies are key to develop this understanding in students who will acquire an understanding in applying some of the various market analysis approaches that are employed in multi-national organizations, including forecasting, 趋势分析, 国家数据集, and more and prepare written reports and oral presentations about their observations and recommendations.
Real-world case studies are key to develop this understanding in students who will acquire an understanding in applying some of the various market analysis approaches that are employed in multi-national organizations, including forecasting, 趋势分析, 国家数据集, and more and prepare written reports and oral presentations about their observations and recommendations.
